Project Description
Automotive Press Office and International Media Relations
Anice, the communications and PR agency and press office for XPENG Italia, managed the following activities for the XPENG China Media Trip 2025, an international event for automotive and technology journalists held in Guangzhou, China, from 17 to 22 November 2025:
- media relations,
- press office activities,
- organisational coordination
Media Trip Organisation and Journalist Management
The Anice PR Team coordinated the entire project, from selecting journalists from leading Italian automotive publications and managing their participation to organising travel logistics in collaboration with ATFlow, XPENG’s importer and distributor in Italy, and XPENG Europe.
The agency also developed:
- information materials,
- the press kit,
- communication activities supporting the event,
while ensuring smooth and continuous coordination between the brand and the participating media.
Electric Mobility, Autonomous Driving and the Guangzhou Auto Show
During the media trip, eight Italian journalists had the opportunity to gain deeper insights into XPENG’s strategy for electric and intelligent mobility, meeting the company’s international management and R&D teams.
The programme included a static presentation of the XPENG P7+, the first AI-defined vehicle, visits to XPENG’s headquarters and production facilities, a visit to the ARIDGE showroom, a leading company in the flying car and low-altitude mobility sector, sessions focused on autonomous driving technologies, participation in the Press Day at the Guangzhou Auto Show 2025, one of the leading international automotive exhibitions.
Media Coverage and Brand Visibility
Following the initiative, Anice managed the final reporting and media coverage analysis, helping increase XPENG’s visibility across Italian automotive, technology and business media while strengthening the brand’s positioning in the electric mobility market.
