Project Description
Highlighting Social Impact Through a Communication Strategy
Communicating a local welfare project means transforming data, activities and results into a story that can engage institutions, stakeholders and local communities. This was the objective of Anice’s work for TILDE – Territori che Integrano Lavoro, Donne ed Educazione, an initiative promoted by Unione NET with the support of Fondazione Compagnia di San Paolo.
Media Relations to Engage Institutions and Stakeholders
Over the three-year project, Anice supported TILDE through press office and media relations activities, highlighting its development, results and impact on the local community. The project concluded on 12 June 2026 with a final event held at the Teatro Garybaldi in Settimo Torinese, for which the agency coordinated communication activities and media relations.
Highlighting Social Impact Through Data and Testimonials
Among the most significant results communicated to the media were the involvement of more than 250 women and over 350 children reached through educational initiatives, as well as the project’s ability to build a strong network involving public administrations, schools, third-sector organisations and local organisations.
The Cambia_Menti performance, featuring some of the women who took part in the project, provided a symbolic conclusion to an initiative that generated social impact and created new opportunities.
An Ongoing Communication Strategy to Strengthen the Project Locally
Through continuous communication activities, Anice helped increase the visibility of an innovative local welfare model, supporting the project from its development through to its conclusion and promoting its results among media, institutions and stakeholders. This approach helped raise awareness of the initiative and highlight its contribution to local development.
