Project Description
Media Planning Strategies and Media Consultancy
Anice, an automotive media relations agency, supports PETRONAS Lubricants Italy in defining and managing its media planning and media buying strategies, assisting the company with annual and half-yearly advertising investment planning and the development of campaigns dedicated to products, product ranges and commercial initiatives.
Media Planning and Campaign Management
The process begins with an analysis of communication objectives and the development of integrated media plans based on the client’s strategic priorities and different business areas – automotive, truck, agriculture, motorcycle, workshop network and corporate communication.
Through ongoing media consultancy, Anice selects the most effective advertising channels to maximise visibility, reach and return on investment, while working within the allocated budget.
Once the media plan has been approved, the agency manages relationships with publishers, advertising sales houses and media platforms, negotiating advertising spaces, digital formats and special initiatives. Anice also coordinates the production of creative assets and oversees the entire publication process.
Performance Monitoring and Reporting
Activities include monitoring online and offline campaigns, collecting proof of publication and analysing performance through KPIs such as impressions, clicks, circulation and digital campaign results.
Anice also prepares periodic and annual reports to assess the effectiveness of media investments, measuring results across campaigns, products and business areas, and providing management with data and insights to support future communication and marketing strategies.
