Project Description
Corporate Communication and Management Positioning
Anice, Press Office for PETRONAS Lubricants Italy, supported PETRONAS Lubricants International’s participation in Scuola di Futuro, a project promoted by MAUTO – National Automobile Museum of Turin to encourage dialogue between schools, companies and the world of work, introducing students to future career opportunities and the professions emerging within the mobility sector.
Strategic Content and Media Relations
During the initiative, Federico Rossotto, HR Manager Italy & Africa at PETRONAS Lubricants International, introduced students to the international organisation of PETRONAS Lubricants International and the career opportunities offered by the sector. He also discussed key topics including professional skills, technological innovation, sustainability and the new roles emerging as the automotive and mobility industries evolve.
Anice prepared talking points for the management, developed content for LinkedIn communication and managed media relations activities to support the project.
Training, Talent and Engagement with the Local Community
The initiative provided an important opportunity to strengthen PETRONAS Lubricants International’s positioning around training, talent development and the future of mobility, while promoting dialogue between business, education and the local community through consistent communication targeted at key stakeholders.
