Project Description
Press Office and Media Relations for the Truck Sector
Anice, Press Office for PETRONAS Lubricants Italy, managed press office and media relations activities for RELY ON, the Italian event dedicated to PETRONAS Urania, held on 6 November 2025 at the PETRONAS Global Research & Technology Centre in Santena, near Turin. The event, dedicated to Italian customers, also involved four specialist publications covering the truck and professional transport sectors, as well as GEA Agency, providing an important opportunity for dialogue between the company’s management and the media.
Specialist Media Management and Support for the Management Team
Anice coordinated activities dedicated to journalists, organising a roundtable with PETRONAS Lubricants International management and providing opportunities for more in-depth discussions through one-to-one interviews. The agency also prepared press materials and managed media relations activities, supporting dialogue between the company and specialist media. A visit to the facility and the Heritage Highlights Museum also gave journalists the opportunity to gain a deeper understanding of PLI and its activities.
Media Relations and B2B Communication
Press office activities continued after the event with follow-up activities targeting the participating editorial teams, contributing to 5 interviews and 8 articles published across leading industry media. The communication strategy was further supported by banner campaigns and direct email marketing (DEM) activities across B2B media, strengthening PETRONAS Urania’s visibility among highly qualified audiences in the transport, fleet and commercial vehicle sectors.
