Project Description
An International Event for the Launch of the New XPENG P7+
Bringing Italian journalists, influencers and content creators to major international automotive events creates opportunities for direct engagement between brands, media and industry professionals. With this objective, Anice supported XPENG at the 2026 Brussels Motor Show, chosen by the Chinese automaker to present the new XPENG P7+ in Europe, one of the brand’s most eagerly anticipated electric mobility models, particularly for its strong AI-driven development.
Media Relations and Engagement with Leading Italian Creators
For the event, Anice coordinated the participation of 14 Italian professionals, including journalists, influencers and content creators specialising in automotive, technology and mobility, selecting profiles aligned with the brand’s communication objectives. Media relations activities helped secure the presence of influential media professionals at a key moment in XPENG’s growth journey in Europe.
Authoritative Content to Communicate XPENG Innovation
The Brussels Motor Show gave participants the opportunity to explore the features, technologies and positioning of the new XPENG P7+ first-hand, gathering materials, impressions and content for leading Italian media. The international setting also provided an opportunity to gain insights into the brand’s evolution in the European market and develop articles, reports and digital content for audiences interested in innovation and electric mobility.
High-Quality Media Coverage for the Italian Market
Through an integrated approach combining press office activities, media relations and operational coordination, Anice helped increase XPENG’s visibility across the Italian media landscape. The project generated extensive, high-quality editorial coverage around the European debut of the XPENG P7+, strengthening the brand’s presence across leading automotive and technology media.
