Project Description
An Event Dedicated to the Digital Transformation of Automotive Retail
Following the success of the Milan edition, Keyloop brought Fusion Live 2026 to Rome, an event dedicated to digital innovation in automotive retail. Dealers, automotive manufacturers, technology partners and industry professionals joined Keyloop to explore the impact of the transformations reshaping the automotive market on their businesses, from the digitalisation of sales processes to the evolution of the customer experience.
Bringing Together Media, Dealers and Innovation Leaders
For the event, Anice engaged leading automotive, business and B2B publications, coordinating journalists’ participation and supporting media relations activities. The agency also supported Keyloop’s management during meetings with the press, facilitating discussions on the key trends reshaping the future of automotive distribution and technological innovation.
Valuable Content to Communicate the Evolution of the Industry
The event gave journalists the opportunity to explore the role of digital platforms, process automation and new technologies in supporting dealerships and dealers. Through discussions with Keyloop’s management and the partners involved, Fusion Live 2026 encouraged the development of authoritative content on the ongoing transformation of automotive retail.
Increased Visibility for Keyloop in the Italian Market
Through media coordination and press office activities, Fusion Live 2026 achieved extensive editorial coverage across leading automotive, business and technology publications. The project helped consolidate Keyloop’s positioning as a key player in the digital transformation of Italian dealerships and innovation within the automotive retail sector.
