CitNOW Imaging launches in Italy to enhance the quality and consistency of online vehicle listings.
- CitNOW Imaging enables professional-grade digital content for new and used vehicle adverts
- AI-driven quality control ensures consistency to meet OEM and Group standards across all e-commerce platforms
- CitNOW Imaging can halve the time required to market and sell vehicles
CitNOW Group, an industry-leading digital software provider, is launching CitNOW Imaging in Italy to help retailers and manufacturers improve the quality and consistency of images used for their new and used car advertisements. The technology is proven to increase lead generation and sales conversions, while enhancing the online customer experience and facilitating lead generation and sales conversions.
CitNOW Group products, well known in Italy thanks to the widely used Video Applications, make retailers’ lives easier in both sales and aftersales by digitising workflows at every step of the customer journey, ensuring businesses are best placed to benefit from the growth in online retailing.
CitNOW Imaging guides the user with ghost images, and features AI (Artificial Intelligence) based quality control technology, that offers real-time feedback to sales staff on image quality. The vehicle asset management dashboard delivers a complete overview of all vehicle imagery requirements in one place. This reduces the time required to capture, review, and upload high-quality content consistently for every listing, meeting OEM and Group standards and allowing retailers to reduce expenditure on specialist photography.
CitNOW Imaging’s automatic background replacement feature is essential for multi-brand dealerships, allowing retailers to automatically introduce brand-aligned backgrounds into large volumes of vehicle listings. This provides sales staff with more options for when and where images can be taken, helping to reduce the time required to list stock online.
More than 1,400 retail sites in the UK are already benefiting from CitNOW Imaging. Within the first month of use, retailers report, on average, a 74% increase in website visits, a 14% increase in vehicle stock adverts, and more than 1,000 extra leads.
“CitNOW Imaging, addresses the main challenges associated with the creation and deployment of digital vehicle assets: quality, time-to-web and cost,” comments Cesare Prati, Direttore Vendite, CitNOW Italy and Central Eastern Europe. “Our technology provides retailers with advanced image functionality for consistent, professional-standard digital assets for stock listings, helping to boost stock online, decrease time-to-web and days to sell, and deliver cost savings.”
CitNOW will be at the 2024 Automotive Dealer Day in Verona May, 14-16, visit stand 83 for a demo ore more information, or visit www.citnow.com/it/products/imaging
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About CitNOW Imaging
CitNOW Imaging, part of CitNOW Group, provides retailers with tools to create class leading Imagery and Video for their used and new vehicle stock.
About CitNOW Group
CitNOW Group provides advanced digital solutions that help motor retailers maximise acquisition and retention at every stage of the customer journey. Guided by a vision to provide market-leading automotive solutions to drive efficiencies, seamlessly transforming every customer moment, the Group’s products improve customers’ sales and aftersales experiences, ensure interactions are better managed and more productive, and provide retailers with valuable data and insights.
CitNOW Group comprises Auto Imaging, AutoSLM, CitNOW, dealerdesk, Dealerweb, Quik, REALtime Communications (RTC), Vehicle Vision and Web1on1. The Group has a presence in 82 countries, supports over 19,500 users worldwide, and maintains collaborative partnerships with a range of leading complementary automotive suppliers.
7 May 2024
