The Red Dot Design Award rewards XPENG’s vision, recognizing the P7+ for its perfect balance between stylistic innovation and high-level technology
- Versatile XPENG fastback honoured for its distinctive design
- Dynamic, elegant lines meet optimised aerodynamics and class-leading cabin space
- Winners of the prestigious competition are selected by a panel of multi-disciplinary experts
The new XPENG P7+, a fully electric five-seater fastback with a high-tech soul, has been awarded the prestigious Red Dot Design Award, one of the world’s most significant design accolades. Since 1955, the Red Dot Award has recognised excellence in design across various sectors, ranging from fashion and accessories to consumer electronics, household appliances, furniture, and vehicles. An international jury of experts from diverse disciplines evaluates entries in three categories: Product Design, Brands & Communication, and Design Concept.
XPENG P7+ is among this year’s winners in the Product Design category. Measuring 5.07 metres in length, the model combines the sporty elegance of a sleek saloon silhouette with interior space and practicality comparable to European estate cars. The aerodynamic lines, resulting in a drag coefficient (C.d.) of just 0.211, enhance efficiency without compromising rear passenger space, which remains exceptional.
The P7+ also offers a 573-litre boot, expandable to 1,931 litres with the rear seats folded. With a load length of up to 2.10 metres, it transforms into an extremely versatile vehicle.
Inside, five displays provide occupants with all essential information. Further highlights include the headliner with its cashmere-like microfibre velvet texture, a panoramic glass roof extending over both rows of seats, and 256-colour ambient lighting that enhances the cabin atmosphere at dusk and in the dark.
“We are delighted to receive this recognition from the Red Dot Award jury for the XPENG P7+ in the Product Design category,” says ATFlow, the importer of the XPENG brand for the Italian market. “The P7+ reinterprets the fastback concept through an evolutionary lens, featuring an elegant profile and balanced proportions that hide a surprisingly generous interior. It is a versatile saloon designed to meet both family and professional needs, demonstrating that design and functionality can coexist in perfect balance at the highest level.”
AI-Defined with Ultra-Fast Charging
Designed with the assistance of Artificial Intelligence, the P7+ integrates the latest intelligent computing platform and the Turing AI chip, both developed in-house by XPENG. These high-performance systems enable AI processing speeds of up to 750 Tera Operations Per Second (TOPS).
Based on the brand’s signature 800-volt architecture, the P7+ is equipped with a 5C LFP high-voltage battery that does not use rare minerals such as cobalt, manganese, or nickel. It boasts a charging capacity of up to 446 kW, allowing the battery to charge from 10% to 80% in approximately 12 minutes—a class-leading figure. Two battery sizes are available, with both rear-wheel drive and all-wheel drive configurations.
XPENG P7+: Sales Launch in Italy from June 2026
Thanks to ATFlow, XPENG’s importer and distributor in Italy, the P7+ will be available on the Italian market from June 2026, with an on-the-road price starting at €46,170.
To support the launch, a partnership with Electrip ensures that customers purchasing the vehicle in 2026 receive a package of 3,020 kWh of charging energy included in the price. This also includes discounted rates of 15% for five years and 95% interoperability with the leading charging operators active in Italy.
P7+ buyers will also benefit from a structured and efficient after-sales network: a central European hub for parts management and a dedicated centre in Italy ensure component availability within 24/48 hours across the national territory.
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Milan, 6 May 2026
