Project Description
Automotive Media Relations for an International Presentation
The Anice PR Team supported media relations activities and the organisational coordination of the Italian press for the international presentation of the KGM Torres HEV and KGM Torres EVT Pick-Up, held on 16 and 17 September 2025 in the Rheingau region, between Frankfurt and Wiesbaden, Germany.
Journalist Management and Press Event Coordination
KGM, the South Korean automotive brand imported and distributed in Italy by ATFlow, welcomed international journalists and specialist media to present its latest developments in electrified mobility: the KGM Torres HEV, a hybrid SUV, and the KGM Torres EVT, an electric crossover pick-up. Anice managed invitations to leading Italian automotive publications, media follow-up, attendance confirmations, participants’ travel and logistics, and coordination between the brand’s management, event organisers and specialist media.
Automotive Media Visibility and Press Coverage
The agency also provided operational support and managed press materials throughout every stage of the initiative. The participation of seven journalists from leading Italian automotive publications helped generate significant media coverage of KGM’s latest developments, strengthening the brand’s visibility across national automotive and mainstream media. Following the event, Anice managed media monitoring, final reporting and press coverage analysis.
