Project Description
Corporate Communication for Diversity, Equity & Inclusion and ESG
Gender equality, respect and inclusion are key priorities for companies seeking to build a sustainable, people-focused organisational culture. Through the Our Road to Parity programme, PETRONAS Lubricants Italy has embarked on a journey to turn these principles into concrete actions, promoting initiatives focused on well-being, diversity and the development of an increasingly inclusive workplace.
Press Office, Media Relations and Stakeholder Engagement
In this context, Anice supported PETRONAS Lubricants Italy with press office and media relations activities for the Live Talk “Respect: From Awareness to Action”, held on 27 November 2025 at the PETRONAS Global Research & Technology Centre in Santena to mark the International Day for the Elimination of Violence against Women. The agency managed content distribution, media engagement and the promotion of the initiative among stakeholders and opinion leaders, helping raise awareness of the company’s commitment to Diversity, Equity & Inclusion (DE&I), social sustainability and corporate responsibility.
Engagement with the Local Community and Project Visibility
The event, open to both in-person and online audiences via live streaming, provided an important opportunity for dialogue between the business community, civil society and professionals committed to promoting a culture based on respect. Thanks to strong participation and the interest generated across media and digital channels, the initiative helped strengthen the visibility of the Our Road to Parity programme and PETRONAS’ commitment to inclusion, gender equality and social sustainability.
