Project Description
An Event Dedicated to Innovation in Automotive Retail
Keyloop, an international company specialising in software and digital solutions for automotive retail, chose Milan to host Fusion Live 2025, an event dedicated to innovation in automotive distribution. The initiative brought together dealers, manufacturers, technology partners and industry professionals to explore the key trends transforming the market, from the digitalisation of sales processes to the evolution of the customer experience.
Media Relations to Engage Automotive and B2B Media
Anice supported Keyloop through press office and media relations activities, helping strengthen its positioning as a key player in the digital transformation of Italian dealerships. The agency coordinated the involvement of automotive, B2B and business media, managing invitations, relations with editorial teams and journalists’ attendance at the event.
Interviews and Content to Explore Digital Transformation
During the event, interviews were arranged with Keyloop’s Italian and European management, giving journalists the opportunity to explore topics including technological innovation, dealer operational efficiency and the evolution of the automotive industry. Communication activities continued after the event with the distribution of dedicated materials and a press release to both attending and non-attending media.
Media Coverage to Strengthen Keyloop’s Positioning
Fusion Live 2025 generated significant coverage across leading automotive, business and technology media, contributing to the conversation around the digitalisation of automotive retail and the role of software platforms in the evolution of dealer networks. Through integrated media relations activities, Anice helped strengthen Keyloop’s presence in the Italian market and reinforce its authority on innovation within the automotive sector.
