Project Description
Automotive Press Office and Corporate Communication
Anice, Press Office for PETRONAS Lubricants Italy, managed communication, media relations and press office activities related to PETRONAS Lubricants International’s participation in Salone Auto Torino 2025 and the relaunch of SELENIA, the long-established automotive lubricant brand that has been present in the market for over thirty years.
Press Conference, Media Briefings and Interview Management
The event provided an important opportunity to communicate the evolution of the brand and the growth strategies of PETRONAS Lubricants International through a dedicated stand, initiatives for the public and stakeholders, and a press conference focused on SELENIA’s new identity and its positioning in the EMEA automotive lubricants and fluids market.
Anice managed:
- the development of press materials,
- the preparation of media briefings,
- the development of talking points for the management team,
- media outreach and follow-up with leading automotive, business and local media,
- the coordination of the press conference,
- and the management of interviews with PETRONAS Lubricants International executives.
Media Relations and Media Results
The activities resulted in 32 journalists attending the press conference, 13 one-to-one interviews and more than 150 articles and news stories published across leading industry media, helping strengthen PETRONAS Lubricants International’s visibility and the positioning of the SELENIA brand in the automotive market.
