Project Description
A trade show to communicate the future of professional transport
The participation of PETRONAS Lubricants International at Transpotec Logitec 2026 represented an important opportunity to strengthen dialogue with the professional transport, logistics and road haulage sectors. In this context, Anice managed press communication activities with the aim of highlighting the solutions developed by the company for the truck market, as well as initiatives focused on innovation, sustainability and technical training.
Media relations to amplify the brand’s presence at the exhibition
The communication strategy focused on the drafting and distribution of the official press release and on engaging leading trade publications covering transport, logistics, the aftermarket and commercial vehicles. To further support PETRONAS’ participation in the exhibition, dedicated content was also developed for the official Transpotec newsletter, helping to increase the brand’s visibility among industry operators and professionals.
Interviews and media engagement on commercial mobility
During the media day on 13 May 2026, Anice coordinated 11 interviews and video interviews with journalists from specialist media outlets, creating opportunities for PETRONAS management to discuss key topics including the evolution of commercial transport, fleet efficiency, lubrication technologies and services for professional operators.
Editorial content to highlight innovation and expertise
The communication activities also highlighted some of the key projects showcased at the exhibition, including the PETRONAS Urania range, the PETRONAS Truck Network and initiatives focused on training the next generation of technicians and road transport professionals. Through
- editorial content,
- media meetings,
- and opportunities for dialogue with company representatives,
the exhibition provided a platform to communicate PETRONAS’ role in the evolution of commercial mobility and services for the road transport sector.
A communication strategy that leverages events and media relations
The project demonstrates how an industry event can become an opportunity to communicate not only products and services, but also expertise, innovation and corporate vision. Through an integrated press office and media relations strategy, Anice helped strengthen PETRONAS’ presence in the conversation around the future of professional transport.
