Project Description
A Press Event to Present the Partnership Between XPENG and Electrip
On 16 December 2025, Milan hosted a press event where XPENG, a global brand specialising in smart electric vehicles, and Electrip, an operator active in electric vehicle charging infrastructure, announced their strategic partnership for the Italian market. The event provided an important opportunity to explore the value of collaboration between automotive manufacturers and charging providers in developing an increasingly efficient, accessible and integrated electric mobility ecosystem.
Media Relations and Event Organisation for the Italian Market
As XPENG’s press office on behalf of ATFLOW, the brand’s official importer and distributor in Italy, Anice coordinated the media relations activities, managing
- invitations,
- relations with editorial teams,
- and event organisation, including all logistical aspects related to the XPENG G6 and G9 test drives, with the support of a team specialised in new vehicle launches.
The event was attended by around 30 media professionals, including journalists, TV crews, content creators and influencers covering the automotive, technology, sustainability and business sectors.
Test Drives and Meetings with Key Players in Electric Mobility
The programme included sessions dedicated to the partnership, meetings with XPENG and Electrip representatives, and test drives of XPENG models. The event gave the media an opportunity to gain deeper insights into the strategies of both brands and explore how their collaboration could contribute to the development of electric mobility and charging infrastructure in Italy.
Media Coverage to Strengthen the Partnership’s Visibility
Despite taking place close to the Christmas holidays, the event attracted strong attendance and generated significant coverage across leading automotive, technology and business media. Through integrated press office and media relations activities, Anice helped strengthen the visibility of the XPENG and Electrip partnership, supporting media coverage focused on the evolution of electric mobility and new charging solutions.
