Project Description
Influencer Engagement for the European Debut of the XPENG P7+
For the European debut of the new XPENG P7+, Anice supported the brand in planning and managing automotive influencer engagement activities during the Pan-European Media Drive, held in Barcelona on 27 and 28 March 2026. The event provided the first opportunity for a selected group of international content creators and opinion leaders specialising in electric mobility, technology and innovation to experience the new electric model first-hand.
Selecting Automotive Influencers for an International Launch
The project aimed to generate high-quality coverage of the European launch by engaging influencers with relevant communities interested in sustainable mobility and new automotive technologies. During the Media Drive, participants had the opportunity to test the XPENG P7+ in real-world driving conditions and explore its design, performance and technologies through dedicated sessions and discussions with the brand’s management.
Operational Coordination and Creator Relations
Anice managed the entire process of selecting, engaging and coordinating creators, identifying the profiles most aligned with the brand’s positioning and the communication objectives of the European launch. Activities included invitation management, logistical support and on-site coordination throughout the event, ensuring consistent communication and a seamless experience for participants.
Digital Content to Increase XPENG P7+ Visibility
Through a strategy focused on the quality of relationships and the relevance of the profiles involved, the project helped increase the XPENG P7+’s digital visibility, encouraging the creation of
- authentic content
- and relevant conversations
for audiences interested in innovation and electric mobility. The initiative demonstrates the value of integrating influencer marketing, live experiences and media relations to strengthen brand awareness and support the launch of new models in the European market.
