0. Anice Experiences

The Ineos Grenadier is a 4x4 off-road vehicle redesigned from scratch to be uncompromising. With its unmistakable mix of ruggedness and practicality, embodying British spirit and German engineering precision, the Grenadier originated from the vision of INEOS Chairman Jim Ratcliffe, an automotive and adventure enthusiast. He identified a gap in the market for a minimalist [...]

Anice web agency developed a new GDPR-compliant solution that blocks third-party cookies from being loaded onto visitors' devices before consent is obtained. Some third-party websites manage to bypass standard blocking systems, for example, by displaying previews before actual content usage (e.g., links to embedded YouTube videos, Google Maps previews before conducting searches, etc.). With the [...]

Tungsram Automotive Lighting relies on Anicecommunication for Media Relations in Italy. The Group produces high-quality lighting solutions adhering to the highest European manufacturing standards for a wide range of sectors, including outdoor, indoor, agribusiness, and automotive. The company’s products are designed, engineered, and manufactured in Europe and distributed in over 100 markets globally. The group [...]

For Karma Automotive, Anicecommunication takes care of the media relations in Italy and launched the Karma Revero and Revero GT luxury electric cars. Revero and Revero GT are two luxury vehicles powered by electric motors that embody the goals of Karma. In particular, offering automotive design, cutting-edge technology, customization and an extraordinary shopping experience. Karma [...]

The De Tomaso P72 is distributed in Europe by the Dutch Louwman Exclusive. The car not only pays homage to the language and spirit of the original De Tomaso - Shelby P70 design, but also shares its American heart. The first models, of only 72 planned, will arrive in Europe at the end of 2020 [...]

The PETRONAS MotoGP Team (PETRONAS Yamaha Sepang Racing Team) attended a “fluid school” at the PETRONAS R&T Centre in Turin in September 2019. The event also welcomed journalists from leading motorcycle industry publications. Riders Morbidelli, Quartararo, McPhee, and Sasaki, along with Team Manager Wilco Zeelenberg, visited the laboratories where championship-winning fluids are developed. It was [...]

Design and implementation of the online and offline advertising campaign “5+5x1000: Your Help Counts Twice” to encourage donations of 5x1000 to Fondazione EMN Italy Onlus. The campaign supports research on Multiple Myeloma and Blood Cancers and funds two Research Nurses. The campaign included: Development of advertising banners “5+5x1000: Your Help Counts Twice”: claim creation, graphic [...]

As part of its collaborations with various international networks specializing in automotive PR, Anicecommunication was designated as the representative for INEOS Automotive in Italy. Anice is part of the Global Media Relations Team managing the Press Office and media relations worldwide for INEOS Automotive. Roberto Beltramolli, a seasoned journalist with extensive communication experience, handles PR [...]

Content update, providing & management service for the Kawasaki Motors Europe racing website for both the Road Race and Motocross parts. Updating of calendars, teams, staff and riders 2020, insertion of post race rankings, Media Gallery and Emotion Windows. The activity complements the help desk service for content management, development and technical maintenance of Kawasaki's [...]

Management of interviews, participation in meetings and conferences, and public relations with Italian media for PETRONAS Lubricants International at the 28th edition of Autopromotec. The biennial international exhibition of automotive equipment and aftermarket was held in Bologna from May 21 to 26, 2019. Anicecommunication is the Italian Press Office and PR agency for PETRONAS Lubricants.