0. Anice Experiences

DEM campaign management - Direct Email Marketing - to promote the competition reserved to B2B operators on the occasion of the “Castrol National Mechanics’ Month” program.  Selection of publishers, drafting of the output calendar, project presentation, material management and customer-supplier relationships with bookkeeping service, verification of the published materials, collection of statistics figures and performances [...]

Anicecommunication, as INEOS Automotive's Press Office and PR in Italy, took care of the media preview of the exteriors of INEOS Grenadier, the new uncompromising off-road vehicle built to be a citizen of the world, which took place on 18 May 2021, in Perugia, at the country house Il Poeta e il Contadino in Pilonico [...]

For the first public showcase of the new uncompromising off-road vehicle INEOS Grenadier, which took place on May 18, 2021 in Perugia on the occasion of the stop of the Giro d'Italia in the Umbrian capital city, Anicecommunication, Press Office and PR of INEOS Automotive in Italy, created the online registration form for Italian media [...]

Management of the on and offline advertising campaign of PETRONAS Ambra, the exclusive line of approved functional fluids, recommended in the maintenance manuals and distributed by the New Holland network.   Media selection, choice and planning, media buying and booking, material management and verification of publications on online media (banner campaign and advertorial) and offline (paid [...]

Management of the online and offline advertising campaign for PETRONAS IVECO Urania, a range of high-performance lubricants and functional fluids developed through the collaboration between PETRONAS and IVECO, designed for all IVECO heavy-duty vehicles. Tasks included media selection, planning and booking advertising spaces, material management, and verifying publications on online media (banner campaigns and advertorials) [...]

Management of the online advertising campaign for Oleoblitz, a comprehensive range of made-in-Italy lubricants and functional fluids for cars, industrial vehicles, and agricultural vehicles of all brands and models. Activities included media selection, planning, ads space booking, material management, and verifying publications on online media (banner campaigns and advertorials). Oleoblitz is a registered brand of [...]

Press Office and PR management for the participation of the Koelliker Group and KGen at the MiMo - Milan Monza Motorshow from 10 to 13 June 2021.   The KGen project, unique in the Italian automotive landscape, takes car of the selection, import and distribution in Italy of native electric automotive brands. The first five new [...]

Anicecommunication, as part of the European Media Relations Team created to support Castrol Europe in its relations with journalists and the press in different countries, has taken on the role of Castrol Italy Press Office. Paola Maina and Patrizia Tontini, communication professionals with a long experience in the automotive sector, will deal with PR and [...]

Anicecommunication, as part of its intense collaborations with international networks specialized in the Automotive PR sector, has taken on the role of Italian Press Office for Apollo Tyres and Vredestein, the Dutch brand of high quality tyres. Anicecommunication is in fact part of the European Media Relations Team created to support Apollo Tyres Europe, and [...]

With the go live of the MY22 models part of the full range of Bikes, Enduro, Motocross, Mule, ATV and Jetski, the collaboration between Anice and Kawasaki Europe continues for the creation and management of the website that serves 22 countries, in addition to the European site, and 24 different languages and includes dedicated sections [...]