3. Content Management

Media Relations for Automotive Events and Conferences Anice supported Ecoprogram Flotte with communication, media relations and promotional activities for the conference “Orchestrating Change: The Automotive Supply Chain in the Age of Operational Intelligence”, organised as part of Automotive Dealer Day 2026, one of Italy’s leading events dedicated to the automotive industry, distribution and mobility services. [...]

Content Management for International Digital Platforms Since 2014, Anice has supported Kawasaki Motors Europe in managing digital content for websites and online platforms dedicated to its products and the Racing world, ensuring that information is continuously updated and content is managed consistently across the European market. Content Updates for Motorsport and International Championships Activities include [...]

How to Highlight Partnerships and Strategic Agreements Through Communication Strategic partnerships play a key role in driving business growth and innovation, creating new development opportunities, expanding service offerings and strengthening market positioning. Effectively communicating commercial agreements, industrial collaborations and joint projects means conveying their value while highlighting the benefits they bring to customers, stakeholders and [...]

Building Authority Through Thought Leadership In the B2B communication landscape, building authority means going beyond the promotion of products and services. Sharing expertise, analysis and perspectives on the topics shaping the evolution of an industry enables companies to establish themselves as credible voices for media, stakeholders, and professionals. For this reason, Anice develops thought leadership [...]

As the Press Office and PR agency for Apollo Tyres and Vredestein Tyres in Italy, Anice monitors the publication schedules of tyre-focused special features planned throughout the year by industry media, proactively proposing the inclusion of Apollo and Vredestein products in these articles. A constant PR effort and strong relationships with the media—built through years [...]

Comprehensive 360° management of the XPENG #FUTUREMOBILITY event and exhibition set up at the ADI Design Museum during Milan Design Week 2025. On the occasion of this exclusive showcase, a dedicated Italian media preview was also organized for the XPENG P7+ electric sedan—the first vehicle defined by Artificial Intelligence—and for XPENG AEROTH X2, the electric [...]

Drafting and distribution of press releases on ESG (Environmental, Social, and Governance) and Corporate Social Responsibility (CSR) topics on behalf of clients MAWDY – MAPFRE Worldwide Digital Assistance, a multinational insurance company headquartered in Biella, Italy, and INEOS Automotive, a British company manufacturing the INEOS Grenadier off-road vehicle, founded by Sir Jim Ratcliffe, Chairman of [...]

Dynamic presentation of the new ultra smart XPENG G6 electric coupé SUV to the European media in Utrecht, the Netherlands, on 4 and 5 June 2024. In addition to a press conference and a visit to the XPENG Center in Utrecht, the event included a media test drive of the XPENG G6. Thanks to its [...]

Italian media launch with press conference, test drive and interviews with Italian and international management of the innovative eLCV B-ON Pelkan in Bardolino (Verona, Italy), on the Garda Lake, on 9 and 10 July 2024 at the Aqualux Hotel Spa & Suite. Anice handled relations with the international management, also providing professional photo and video [...]

Content update, providing & management service for the Kawasaki Motors Europe racing website for both the Road Race and Motocross parts. Updating of calendars, teams, staff and riders 2024, insertion of post race rankings, Media Gallery and Emotion Windows. The activity complements the help desk service for content management, development and technical maintenance of Kawasaki's [...]