Project Description

Content Management for International Digital Platforms

Since 2014, Anice has supported Kawasaki Motors Europe in managing digital content for websites and online platforms dedicated to its products and the Racing world, ensuring that information is continuously updated and content is managed consistently across the European market.

Content Updates for Motorsport and International Championships

Activities include content management, content updates and content provision for sections dedicated to the leading international motorsport championships, including WorldSBK, WorldSSP, BbKRT, MXGP and MX2. Over the years, Anice has contributed to the evolution of the Kawasaki Racing platform by creating and implementing new areas dedicated to the different championships, supporting the brand’s digital communication across the international motorcycle racing landscape.

Content Updates and Management of European Websites

Throughout the racing season, the agency manages updates to calendars, teams, staff and rider information, as well as the publication of post-race standings, photo galleries and multimedia content related to racing events. These activities are integrated with help desk services, development and technical maintenance for Kawasaki’s 24 European websites, ensuring operational continuity, timely updates and effective management of digital content and the brand’s European websites.