1. PR & Media Relations

“Hybrid Horizons”, the virtual conference organized by Castrol in February 2025, offered media and the public an opportunity to explore and delve into interesting topics concerning the innovations, perspectives, and emerging opportunities driving the evolution of hybrid vehicles. The free-to-attend event featured contributions from leading experts in the field of hybrid technology, including representatives from [...]

Since January 2025, Anice has been managing the press office and social media channels of the Unione dei Comuni Nord Est Torino (Unione NET), a territorial authority that brings together numerous consortium-based services—including social and welfare services—within a geographically defined area rich in initiatives and projects supporting the community and territorial marketing. Activities include drafting [...]

In January 2025, PETRONAS Lubricants International (PLI)—the PETRONAS division that produces and markets lubricants and functional fluids globally—selected Anice, an international communication agency focused on the automotive sector with offices in Italy, France, the Benelux, Spain, Germany, Sweden, the UK, South Africa, and the UAE, to manage Media Relations and PR activities for the Italy [...]

Coordination and management of Italian media attendance at the XPENG Press Conference during the 2024 Paris Motor Show. On Monday, 14 October, the Chinese company, under the claim “Enchanté, Paris!”, presented the new XPENG P7+ and its range of technologies and solutions for the development of intelligent mobility systems tailored to the European market to [...]

Dynamic presentation of the new ultra smart XPENG G6 electric coupé SUV to the European media in Utrecht, the Netherlands, on 4 and 5 June 2024. In addition to a press conference and a visit to the XPENG Center in Utrecht, the event included a media test drive of the XPENG G6. Thanks to its [...]

Italian media launch with press conference, test drive and interviews with Italian and international management of the innovative eLCV B-ON Pelkan in Bardolino (Verona, Italy), on the Garda Lake, on 9 and 10 July 2024 at the Aqualux Hotel Spa & Suite. Anice handled relations with the international management, also providing professional photo and video [...]

Great Wall Motor Europe has chosen the agency specialized in press office and automotive PR Anice for the presentation and first contact with Italian media of its GWM WEY 03 models and in view of the start of marketing in the country. The GWM WEY 03 media launch - which also allowed the test drive [...]

As the Press and PR Office of Castrol Italia, Anicecommunication, with its specific expertise in press office and PR activities in the lubricants sector, has carried out constant Media Relations activities with trade publications in order to facilitate in-depth interviews with Castrol Europe and Italy management on the brand's products and activities, providing the publications [...]

Anice, Press Office of EMN Trial Office, on the occasion of the fifth edition of the International Congress of the European Myeloma Network, the European network of excellence in research on Multiple Myeloma and blood neoplasms, which took place in Turin, at the Lingotto Congress Centre from 18 to 20 April 2024, took care of [...]

Management of the presence of Italian journalists at the European launch of Vredestein Ultrac Pro, the new ultra-high performance summer tyre, which took place in Seville, Spain, from the afternoon of Sunday 10 March 2024 to Tuesday 12 March 2024. Translation, geolocation and dispatch to Italian journalists of the press kit complete with images. Management [...]