As the Press Office for PETRONAS Lubricants Italy, on the occasion of PLI’s participation in the Autopromotec components trade fair (Bologna, May 2025), Anice handled the research, planning and coordination of interviews at the PETRONAS booth, facilitating meetings between attending journalists and PETRONAS management. In collaboration with the Autopromotec organizers, Anice also arranged the participation [...]
Business Talk PETRONAS at MAUTO
Editorial Staff2026-01-28T10:57:14+00:00The business talk titled “The Long Road to Sustainability: From FIAT oil to PETRONAS Lubricants”, held on Thursday, 10th April 2025 in the Piazza of MAUTO – the National Automobile Museum, was part of the official program of the exhibition “125 Times FIAT. Modernity Through the FIAT Imagination” (11/15/2024 – 5/4/2025), for which PETRONAS was [...]
Petronas Lubricants Italy and Africa Press Office and PR
Editorial Staff2026-01-29T14:12:19+00:00In January 2025, PETRONAS Lubricants International (PLI)—the PETRONAS division that produces and markets lubricants and functional fluids globally—selected Anice, an international communication agency focused on the automotive sector with offices in Italy, France, the Benelux, Spain, Germany, Sweden, the UK, South Africa, and the UAE, to manage Media Relations and PR activities for the Italy [...]
PETRONAS webinar on fluids for electric vehicles: creation and writing of scripts
Editorial Staff2024-11-12T09:25:16+00:00PETRONAS Lubricants International (PLI), the global lubricant production and marketing division of PETRONAS, after the success of the first EV Fluids Symposium held in November 2019 at the Global Research & Technology Center in Santena (Turin), after a year has switched on again spotlight on the topic with a Webinar on Electric Vehicle (EV) Fluids [...]
PETRONAS EV Fluids Symposium
Editorial Staff2024-11-14T15:12:17+00:00Management of Italian journalists at the First PETRONAS Electric Vehicle (EV) Fluids Symposium. As the Italian Press Office for PETRONAS Lubricants International, Anicecommunication coordinated the presence of Italian media at the first PETRONAS EV Fluids Symposium held in November 2019 at the Global Research and Technology (R&T) Centre of PETRONAS in Villastellone (Turin). Activities included [...]
Petronas Media Training
Editorial Staff2024-11-12T10:49:23+00:00Planning, management and implementation of Media Training for PLI - Petronas Lubricants International management. The aim of the course was to allow participants to improve their preparation in managing interviews, in dealing with journalists and the flow of information and in responding to the media in the best possible way in crisis situations. The Media [...]
PETRONAS Ambra advertising campaign
Editorial Staff2024-11-12T10:40:49+00:00Management of the on and offline advertising campaign of PETRONAS Ambra, the exclusive line of approved functional fluids, recommended in the maintenance manuals and distributed by the New Holland network. Media selection, choice and planning, media buying and booking, material management and verification of publications on online media (banner campaign and advertorial) and offline (paid [...]
