As the Press Office and PR agency for Apollo Tyres and Vredestein Tyres in Italy, Anice monitors the publication schedules of tyre-focused special features planned throughout the year by industry media, proactively proposing the inclusion of Apollo and Vredestein products in these articles. A constant PR effort and strong relationships with the media—built through years [...]
European launch of the new Vredestein Ultrac Pro tyre
Editorial Staff2024-11-12T08:42:39+00:00Management of the presence of Italian journalists at the European launch of Vredestein Ultrac Pro, the new ultra-high performance summer tyre, which took place in Seville, Spain, from the afternoon of Sunday 10 March 2024 to Tuesday 12 March 2024. Translation, geolocation and dispatch to Italian journalists of the press kit complete with images. Management [...]
Apollo Tyres – Vredestein Quatrac: All-Season Product Experience
Editorial Staff2024-11-12T09:39:59+00:00In-person event dedicated to European media (31 January - 1 February 2022). Two days in Budapest, Hungary, with a visit to the Apollo Tyres plant, press conference, Driving Experience with the new Vredestein Quatrac All-Season tire, possibility of one to one interviews and city tour. Event operational secretariat, medialist and invitation management, coordination and supervision [...]
