Project Description
Press Office management for the media event “KGM Connactyon – Actyon Reveal 2025,” held in Murlo (Siena) at La Bagnaia Golf Resort, where the new KGM Actyon was presented along with the KGM Torres EVX, Torres ICE, Tivoli, Korando, Rexton, and Rexton Sports range, distributed in Italy from May 2025 by ATFLOW, the independent newco fully owned by Autotorino and entirely dedicated to the import and distribution of new brands in Italy.
Anice handled the complete management of the 37 journalists in attendance. Specifically: selection of media outlets and journalists to invite; drafting and sending of the Save The Date and official invitation; one-to-one follow-up and PR activities to gather confirmations; online registration form; participant lists; train and flight ticketing; logistics and accommodation information; coordination of Actyon and KGM range test drives; preparation and distribution of press kit content; handling of media requests for photos and videos (b-roll and dedicated footage); management of expense reimbursements; post-event debrief and press review, which generated over 140 published articles.
The press kit for the KGM Actyon, Torres EVX and the full KGM range required a particularly demanding effort, both in the initial phase—collecting information from the Korean headquarters and from the various countries where KGM products were already available—and in the drafting of the texts themselves, the result of careful comparison and verification to ensure that the data for the Italian market were accurate and consistent with the models imported by ATFLOW. The professional automotive journalists at Anice produced a clear and precise synthesis of the information on the different models, providing the attending media with a complete and exhaustive overview of the KGM range.
