An International Event to Present the XPENG L03 The debut of a new model represents a strategic opportunity to communicate the evolution of a brand and strengthen its positioning across international markets. Anice supported XPENG for the presentation of the XPENG L03, the SUV Coupé unveiled in Munich during the “XPENG Live: Physical AI for [...]
Media Relations for an Automotive Product Launch The launch of the new PETRONAS Syntium range was one of PETRONAS Lubricants International’s key international communication activities in 2026. The One Beat, Unleash Our Energy event, held in Naples on 11 February 2026, brought together journalists, stakeholders and automotive industry representatives from across the EMEA region to [...]
Press Office management for the media event “KGM Connactyon – Actyon Reveal 2025,” held in Murlo (Siena) at La Bagnaia Golf Resort, where the new KGM Actyon was presented along with the KGM Torres EVX, Torres ICE, Tivoli, Korando, Rexton, and Rexton Sports range, distributed in Italy from May 2025 by ATFLOW, the independent newco [...]
As the Press Office and PR agency for Apollo Tyres and Vredestein Tyres in Italy, Anice monitors the publication schedules of tyre-focused special features planned throughout the year by industry media, proactively proposing the inclusion of Apollo and Vredestein products in these articles. A constant PR effort and strong relationships with the media—built through years [...]
Anice has been the Press Office for MAWDY and MAWDY Service Italia since 2023, handling the drafting and distribution of press releases as well as relations with specialist and general-interest media. For the Woman’s Got Talent Award contest, a project promoted by MAWDY Service at the beginning of 2025, Anice created and distributed press releases [...]
Anicecommunication, as part of the European Media Relations Team created to support Castrol Europe in its relations with journalists and the press in different countries, has taken on the role of Castrol Italy Press Office. Paola Maina and Patrizia Tontini, communication professionals with a long experience in the automotive sector, will deal with PR and [...]
