Project Description
Media Relations for Automotive Events and Conferences
Anice supported Ecoprogram Flotte with communication, media relations and promotional activities for the conference “Orchestrating Change: The Automotive Supply Chain in the Age of Operational Intelligence”, organised as part of Automotive Dealer Day 2026, one of Italy’s leading events dedicated to the automotive industry, distribution and mobility services.
Media Outreach and Specialist Press Engagement
The agency managed the distribution of the press release and carried out extensive media outreach targeting journalists and specialist automotive publications, helping maximise the initiative’s visibility and engagement among industry professionals. Through targeted media relations activities and direct engagement with key industry contacts, the conference was fully booked, confirming strong market interest in digital transformation, operational innovation and the evolution of mobility services.
Visibility Across the Automotive and Fleet Management Sectors
The event brought together representatives from automotive manufacturers, dealer networks, logistics operators, fleet management companies and automotive service providers for a discussion on the future challenges facing the industry and the opportunities created by new technologies. Communication activities helped strengthen Ecoprogram Flotte’s positioning as an authoritative voice in automotive logistics, fleet management and innovation applied to mobility.
