Project Description
As the Press Office and PR agency for Apollo Tyres and Vredestein Tyres in Italy, Anice monitors the publication schedules of tyre-focused special features planned throughout the year by industry media, proactively proposing the inclusion of Apollo and Vredestein products in these articles.
A constant PR effort and strong relationships with the media—built through years of experience and professionalism—allow the agency to interact one-to-one with both specialist and generalist journalists, providing them with the best possible support in their search for information and photo/video materials, while always meeting the strict editorial deadlines, especially those of print magazines.
The in-depth article on the expansion of the Apollo Tyres EnduRace range published in Pneurama in October 2024, and the inclusion of the Vredestein Wintrac Pro+ in the winter tyre special in the magazine’s May 2025 issue, are concrete examples of Anice’s proactive pitching.
