Petronas Urania Grand Prix Truck

|Petronas Urania Grand Prix Truck
Petronas Urania Grand Prix Truck 2018-07-12T17:41:22+00:00

Project Description

Press Office and PR for Petronas Urania Grand Prix Truck (Misano, 25 – 27 May 2018).

Interviews with Petronas Management and champions with the Media and meeting with journalists together with Petronas VIP clients during the three days of the event.

Post-event press review with over 40 published articles, 15 interviews and a stream of YouTube visualizations of the special videos dedicated to the event, which exceeded a total of 35,000 views, 2,000 Likes and 150 comments.

The Press Review of the event obtained an AVE (Advertising Value Equivalent) of over 190,000 Euros and an OTS (Opportunity to see) of over 4,800,000 potential readers.