2. Events & Promotions

Press Office activities for the media presentation of the new XPENG G6 and XPENG G9, imported and distributed in Italy from June 2025 by ATFLOW. The event, held in Pescantina (Verona) on June 17th –18th , 2025, hosted 57 journalists and generated over 100 published articles in the subsequent press coverage. Selection of media outlets [...]

As the Press Office for PETRONAS Lubricants Italy, on the occasion of PLI’s participation in the Autopromotec components trade fair (Bologna, May 2025), Anice handled the research, planning and coordination of interviews at the PETRONAS booth, facilitating meetings between attending journalists and PETRONAS management. In collaboration with the Autopromotec organizers, Anice also arranged the participation [...]

Management of the presence of Italian media at the “Beyond the Fast Lane” event held on 14 May 2025 at the PETRONAS Lubricants International R&T Centre in Santena (Turin). The Italian driver of the Mercedes-AMG PETRONAS Formula 1 Team, Kimi Antonelli, visited the PETRONAS Global R&T Centre for a day dedicated to racing passion and [...]

Press Office management for the media event “KGM Connactyon – Actyon Reveal 2025,” held in Murlo (Siena) at La Bagnaia Golf Resort, where the new KGM Actyon was presented along with the KGM Torres EVX, Torres ICE, Tivoli, Korando, Rexton, and Rexton Sports range, distributed in Italy from May 2025 by ATFLOW, the independent newco [...]

The business talk titled “The Long Road to Sustainability: From FIAT oil to PETRONAS Lubricants”, held on Thursday, 10th April 2025 in the Piazza of MAUTO – the National Automobile Museum, was part of the official program of the exhibition “125 Times FIAT. Modernity Through the FIAT Imagination” (11/15/2024 – 5/4/2025), for which PETRONAS was [...]

Comprehensive 360° management of the XPENG #FUTUREMOBILITY event and exhibition set up at the ADI Design Museum during Milan Design Week 2025. On the occasion of this exclusive showcase, a dedicated Italian media preview was also organized for the XPENG P7+ electric sedan—the first vehicle defined by Artificial Intelligence—and for XPENG AEROTH X2, the electric [...]

Media management for the launch press conference of ATFLOW, the independent newco, 100% owned by Autotorino and fully dedicated to the import and distribution of new brands. The event took place at Casa Lago in Milan on 31st March 2025, with 20 invited journalists selected among the most prominent in the Italian automotive and finance [...]

Anice has been the Press Office for MAWDY and MAWDY Service Italia since 2023, handling the drafting and distribution of press releases as well as relations with specialist and general-interest media. For the Woman’s Got Talent Award contest, a project promoted by MAWDY Service at the beginning of 2025, Anice created and distributed press releases [...]

“Hybrid Horizons”, the virtual conference organized by Castrol in February 2025, offered media and the public an opportunity to explore and delve into interesting topics concerning the innovations, perspectives, and emerging opportunities driving the evolution of hybrid vehicles. The free-to-attend event featured contributions from leading experts in the field of hybrid technology, including representatives from [...]

Coordination and management of Italian media attendance at the XPENG Press Conference during the 2024 Paris Motor Show. On Monday, 14 October, the Chinese company, under the claim “Enchanté, Paris!”, presented the new XPENG P7+ and its range of technologies and solutions for the development of intelligent mobility systems tailored to the European market to [...]