2. Events & Promotions

Media Relations for the European Launch of the XPENG P7+ For the European launch of the new XPENG P7+, Anice managed automotive media relations activities as part of the Pan-European Media Drive, held in Barcelona on 31 March and 1 April 2026. The event represented a strategic communication opportunity for the brand, giving European journalists [...]

Corporate Communication and Management Positioning Anice, Press Office for PETRONAS Lubricants Italy, supported PETRONAS Lubricants International’s participation in Scuola di Futuro, a project promoted by MAUTO – National Automobile Museum of Turin to encourage dialogue between schools, companies and the world of work, introducing students to future career opportunities and the professions emerging within the [...]

An International Event Dedicated to Artificial Intelligence in Mobility and XPENG’s ESG Commitment On 3 June 2026, XPENG organised the AI Mobility Leadership Briefing in London, an event focused on the evolution of artificial intelligence applied to mobility and the changes that intelligent technologies are bringing to the automotive industry. The event also provided an [...]

An Event Dedicated to Innovation in Automotive Retail Keyloop, an international company specialising in software and digital solutions for automotive retail, chose Milan to host Fusion Live 2025, an event dedicated to innovation in automotive distribution. The initiative brought together dealers, manufacturers, technology partners and industry professionals to explore the key trends transforming the market, [...]

Media Relations for an Automotive Product Launch The launch of the new PETRONAS Syntium range was one of PETRONAS Lubricants International’s key international communication activities in 2026. The One Beat, Unleash Our Energy event, held in Naples on 11 February 2026, brought together journalists, stakeholders and automotive industry representatives from across the EMEA region to [...]

A Press Event to Present the Partnership Between XPENG and Electrip On 16 December 2025, Milan hosted a press event where XPENG, a global brand specialising in smart electric vehicles, and Electrip, an operator active in electric vehicle charging infrastructure, announced their strategic partnership for the Italian market. The event provided an important opportunity to [...]

Highlighting Social Impact Through a Communication Strategy Communicating a local welfare project means transforming data, activities and results into a story that can engage institutions, stakeholders and local communities. This was the objective of Anice’s work for TILDE – Territori che Integrano Lavoro, Donne ed Educazione, an initiative promoted by Unione NET with the support [...]

A trade show to communicate the future of professional transport The participation of PETRONAS Lubricants International at Transpotec Logitec 2026 represented an important opportunity to strengthen dialogue with the professional transport, logistics and road haulage sectors. In this context, Anice managed press communication activities with the aim of highlighting the solutions developed by the company [...]

Press Office activities for the media presentation of the new XPENG G6 and XPENG G9, imported and distributed in Italy from June 2025 by ATFLOW. The event, held in Pescantina (Verona) on June 17th –18th , 2025, hosted 57 journalists and generated over 100 published articles in the subsequent press coverage. Selection of media outlets [...]

As the Press Office for PETRONAS Lubricants Italy, on the occasion of PLI’s participation in the Autopromotec components trade fair (Bologna, May 2025), Anice handled the research, planning and coordination of interviews at the PETRONAS booth, facilitating meetings between attending journalists and PETRONAS management. In collaboration with the Autopromotec organizers, Anice also arranged the participation [...]