INEOS Grenadier

Organisation and management for the Italian media of Expedition 1.0, the first Global Media Drive of the INEOS Grenadier 4X4, the uncompromising off-road vehicle. An unusual and adventurous test drive from the north of Scotland to The Grenadier Pub. On board the INEOS Grenadier, journalists from Italy's most prestigious publications travelled through the wilds of [...]

Anicecommunication, INEOS Automotive Press Office and PR in Italy, managed the Media Event which took place in February 2022 at the Hambach plant in France and which included a visit to the production plant of INEOS Automotive and the off-road test drive of the prototype of the Grenadier. A small number of Italian journalists were [...]

Anicecommunication, as INEOS Automotive's Press Office and PR in Italy, took care of the media preview of the exteriors of INEOS Grenadier, the new uncompromising off-road vehicle built to be a citizen of the world, which took place on 18 May 2021, in Perugia, at the country house Il Poeta e il Contadino in Pilonico [...]

For the first public showcase of the new uncompromising off-road vehicle INEOS Grenadier, which took place on May 18, 2021 in Perugia on the occasion of the stop of the Giro d'Italia in the Umbrian capital city, Anicecommunication, Press Office and PR of INEOS Automotive in Italy, created the online registration form for Italian media [...]

As part of its Public Relations and Press Office activities for INEOS Automotive, Anicecommunication has selected the magazine and web portal Quattroruote to represent the Italian media in the INEOS Grenadier Testing and development drive opportunity which took place in Graz (Austria) at the beginning of June 2021. Management of invitations, flow of information with [...]

Static presentation of INEOS Grenadier to the Milanese media at Cascina Cuccagna, an agricultural outpost in the center of the Lombard capital. The event took place on Friday afternoon and allowed the attending journalists to get to know the INEOS Automotive off-road vehicle up close. Followed by an aperitif at "The Grenadier", an English-style pub [...]

Test Drive of the new INEOS Grenadier off-road vehicle at the Carraro SpA headquarters in Campodarsego (Padua). Carraro is the renowned axles supplier chosen by INEOS Automotive for the strong experience in off-road. The meeting offered the media the opportunity to get on the Grenadier and test it alongside an INEOS test driver at the [...]

The Italian stage of the INEOS Grenadier 2021 European 2B Prototype Tour was held at the Viareggio - Massarosa International Off-Road Fair. Media invitation to the event and test drive alongside the INEOS Automotive off-road instructors at the Experience 1 area of the Off Park in Massarosa (LU). Reserved venue for journalists invited by INEOS [...]

Virtual round table with economic, dailies and specialized automotive media and the management of INEOS Automotive on marketing strategies and after-sales services conceived and developed in view of the start of reservations for the uncompromising INEOS Grenadier off-road vehicle. Virtual Meeting organization, meetings hosting with live presentation of the managers and power point management, moderation [...]

INEOS VIP Media invitation to attend the Monza Formula 1 Grand Prix at the exclusive Mercedes-AMG Petronas Formula 1 team lounge of which INEOS is a sponsor. Refreshments and VIP activities at the Paddock Club with the possibility of attending practice, qualifying and the race. Management of communications with journalists, information materials, invitations, recall and [...]