1. PR & Media Relations

The business talk titled “The Long Road to Sustainability: From FIAT oil to PETRONAS Lubricants”, held on Thursday, 10th April 2025 in the Piazza of MAUTO – the National Automobile Museum, was part of the official program of the exhibition “125 Times FIAT. Modernity Through the FIAT Imagination” (11/15/2024 – 5/4/2025), for which PETRONAS was [...]

As the Press Office and PR agency for Apollo Tyres and Vredestein Tyres in Italy, Anice monitors the publication schedules of tyre-focused special features planned throughout the year by industry media, proactively proposing the inclusion of Apollo and Vredestein products in these articles. A constant PR effort and strong relationships with the media—built through years [...]

Comprehensive 360° management of the XPENG #FUTUREMOBILITY event and exhibition set up at the ADI Design Museum during Milan Design Week 2025. On the occasion of this exclusive showcase, a dedicated Italian media preview was also organized for the XPENG P7+ electric sedan—the first vehicle defined by Artificial Intelligence—and for XPENG AEROTH X2, the electric [...]

Media management for the launch press conference of ATFLOW, the independent newco, 100% owned by Autotorino and fully dedicated to the import and distribution of new brands. The event took place at Casa Lago in Milan on 31st March 2025, with 20 invited journalists selected among the most prominent in the Italian automotive and finance [...]

Anice has been the Press Office for MAWDY and MAWDY Service Italia since 2023, handling the drafting and distribution of press releases as well as relations with specialist and general-interest media. For the Woman’s Got Talent Award contest, a project promoted by MAWDY Service at the beginning of 2025, Anice created and distributed press releases [...]

“Hybrid Horizons”, the virtual conference organized by Castrol in February 2025, offered media and the public an opportunity to explore and delve into interesting topics concerning the innovations, perspectives, and emerging opportunities driving the evolution of hybrid vehicles. The free-to-attend event featured contributions from leading experts in the field of hybrid technology, including representatives from [...]

Since January 2025, Anice has been managing the press office and social media channels of the Unione dei Comuni Nord Est Torino (Unione NET), a territorial authority that brings together numerous consortium-based services—including social and welfare services—within a geographically defined area rich in initiatives and projects supporting the community and territorial marketing. Activities include drafting [...]

In January 2025, PETRONAS Lubricants International (PLI)—the PETRONAS division that produces and markets lubricants and functional fluids globally—selected Anice, an international communication agency focused on the automotive sector with offices in Italy, France, the Benelux, Spain, Germany, Sweden, the UK, South Africa, and the UAE, to manage Media Relations and PR activities for the Italy [...]

Coordination and management of Italian media attendance at the XPENG Press Conference during the 2024 Paris Motor Show. On Monday, 14 October, the Chinese company, under the claim “Enchanté, Paris!”, presented the new XPENG P7+ and its range of technologies and solutions for the development of intelligent mobility systems tailored to the European market to [...]

Dynamic presentation of the new ultra smart XPENG G6 electric coupé SUV to the European media in Utrecht, the Netherlands, on 4 and 5 June 2024. In addition to a press conference and a visit to the XPENG Center in Utrecht, the event included a media test drive of the XPENG G6. Thanks to its [...]