1. PR & Media Relations

Press Office and Media Relations for the Truck Sector Anice, Press Office for PETRONAS Lubricants Italy, managed press office and media relations activities for RELY ON, the Italian event dedicated to PETRONAS Urania, held on 6 November 2025 at the PETRONAS Global Research & Technology Centre in Santena, near Turin. The event, dedicated to Italian [...]

How to Highlight Partnerships and Strategic Agreements Through Communication Strategic partnerships play a key role in driving business growth and innovation, creating new development opportunities, expanding service offerings and strengthening market positioning. Effectively communicating commercial agreements, industrial collaborations and joint projects means conveying their value while highlighting the benefits they bring to customers, stakeholders and [...]

Influencer Engagement for the European Debut of the XPENG P7+ For the European debut of the new XPENG P7+, Anice supported the brand in planning and managing automotive influencer engagement activities during the Pan-European Media Drive, held in Barcelona on 27 and 28 March 2026. The event provided the first opportunity for a selected group [...]

Media Relations for the European Launch of the XPENG P7+ For the European launch of the new XPENG P7+, Anice managed automotive media relations activities as part of the Pan-European Media Drive, held in Barcelona on 31 March and 1 April 2026. The event represented a strategic communication opportunity for the brand, giving European journalists [...]

Corporate Communication and Management Positioning Anice, Press Office for PETRONAS Lubricants Italy, supported PETRONAS Lubricants International’s participation in Scuola di Futuro, a project promoted by MAUTO – National Automobile Museum of Turin to encourage dialogue between schools, companies and the world of work, introducing students to future career opportunities and the professions emerging within the [...]

An International Event Dedicated to Artificial Intelligence in Mobility and XPENG’s ESG Commitment On 3 June 2026, XPENG organised the AI Mobility Leadership Briefing in London, an event focused on the evolution of artificial intelligence applied to mobility and the changes that intelligent technologies are bringing to the automotive industry. The event also provided an [...]

An Event Dedicated to Innovation in Automotive Retail Keyloop, an international company specialising in software and digital solutions for automotive retail, chose Milan to host Fusion Live 2025, an event dedicated to innovation in automotive distribution. The initiative brought together dealers, manufacturers, technology partners and industry professionals to explore the key trends transforming the market, [...]

Media Planning Strategies and Media Consultancy Anice, an automotive media relations agency, supports PETRONAS Lubricants Italy in defining and managing its media planning and media buying strategies, assisting the company with annual and half-yearly advertising investment planning and the development of campaigns dedicated to products, product ranges and commercial initiatives. Media Planning and Campaign Management [...]

Media Relations for an Automotive Product Launch The launch of the new PETRONAS Syntium range was one of PETRONAS Lubricants International’s key international communication activities in 2026. The One Beat, Unleash Our Energy event, held in Naples on 11 February 2026, brought together journalists, stakeholders and automotive industry representatives from across the EMEA region to [...]

Building Authority Through Thought Leadership In the B2B communication landscape, building authority means going beyond the promotion of products and services. Sharing expertise, analysis and perspectives on the topics shaping the evolution of an industry enables companies to establish themselves as credible voices for media, stakeholders, and professionals. For this reason, Anice develops thought leadership [...]